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Meet iPad

Agency Network: 
Published/Aired: 
March 2010

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA/Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executie Creative Director: Eric Grunbaum
Creative Directors: Alain Briere, Scott Trattner
Sr. Agency Producer: Mike Refuerzo
Assistant Producers: Mallory Gordon, Scott Frankel
Production Co: Green Dot Films
Director: Mark Cappos
DP: Rebecca Baehler
Editorial Co: Nomad edit
Editor: Glenn Martin
Post Co: D-Train
FX Artist: Ben Gibbs
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Highest Rated

silvi's picture

Totally agree with you

silvi
Activity Score 4172
Copywriter
kurtberengeiger's picture

Demo.

kurtberengeiger
Activity Score 7323
Copywriter
Bahamut's picture

Well the product sells by it self, so u just add some funky music and you got your self a spot.

Bahamut
Activity Score 105
México
silvi's picture

Totally agree with you

silvi
Activity Score 4172
Copywriter
michelangelo's picture

such an excellent product and all you can come up with is a mediocre ad?

michelangelo
Activity Score 660
Adaddicted's picture

A spot for such a sexy and interactive product requires this noise?! Mute and watch!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Axl's picture

Kgeiger is right, that's a demo, but where is the ad??

Axl
Activity Score 266
Paris
dsklan's picture

i like demos, they sell

dsklan
Activity Score 1926
Art Director at homeshop
Hiperion's picture

triple yawn for a failed product..
annoying music by the way

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
pez's picture

this product doesn't need any creative idea to be sold, or you think an ad could give more creativity to such a creative product?...
by the way, as david ogilvy said "It’s not creative unless it sells"... please don't forget we are communicators and we sell products, we're not artists...

pez
Activity Score 1804
Creative Director
satrianee's picture

you said it all bro.

satrianee
Activity Score 3748
esia's picture

theres no idea.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

polar's picture

As bad as the product.

polar
Activity Score 28
Politecnico Grancolombiano
Gualcor's picture

They got an iPod touch, fed it with steroids and this came up.

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

everartz's picture

 forever!

everartz
Activity Score 7613
Art Director |

| everartz |

rehpani's picture

TOTALLY BULLSHIT

rehpani
Activity Score 312
Etorres Publicidad/ITSU
Phil Lestino's picture

Me no buy ipad...me no like iad

Phil Lestino
Activity Score 1684
MattShannon's picture

I liked this the first time I saw it because I had no idea what all the iPad could do. I thought the music was fine for a quick demo with lots of fast cuts.

MattShannon
Activity Score 17
Art Director at Ecolab
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