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Agency Network: 
Published/Aired: 
November 2010

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Duncan Milner
Executive Creative Directors: Eric Grunbaum, Scott Trattner
Associate Creative Director: Demian Oliveira
Copywriters: Claire Morrisey, Louise Shieh
Art Director: Parker Grant
Agency Producers: Hank Zakroff, Ben Bragg, Chelsea Larner
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www.labotomtometnana.com's picture

The perfect boring & minimalist Apple advertising.
Maybe their products are clever but their communication sucks.

www.labotomtome...
Activity Score 29
Art Director |

Labo Tomtom & Nana

www.labotomtometnana.com

jackmancer2017's picture

1984 seems a million years ago.

jackmancer2017
Hiperion's picture

yawn...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

oh god...Apple ads have lost everything on their way to nowadays...boring to death

Guest
royschellekens's picture

Sorry, just commenting to get my 350 pencils! :-P

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

Guest's picture

a modern day brochure. nothing brilliant here. move on.

Guest
Ads.chinaSMACK's picture

Don't fear going slowly...but fear standing still.

someone should give TBWA a nudge, they've been churning this exact same thing again and again. New agency, New ideas please.

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Martijn's picture

Innovating products don't need innovating advertising. As a creative I think the ad is crab, but it still makes me want to buy the iPhone 4.

Martijn
Activity Score 1888
Copywriter at nurun |

https://twitter.com/Martijndotfr

JeffP's picture

iPhone 4 is the sexiest product of 2010 - the product speak for itself. Still, the ads are repetitive and feature oriented. Boring.

JeffP
Activity Score 810
Marketing Manager at TomTom
morse's picture

I agree, it's getting boring. Some innovation in advertising is due.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Purely informative and a little bit smug.

Guest
Guest's picture

zzzZZZZZzz..

Guest
Guest's picture

Great product doesn't need gimmicky advertising. It gets the message across without treating consumers like idiots.

Guest
Guest's picture

does anyone know which music group/artist and which of their songs is featured in this advertisement?

Guest
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