Agency Network: 
January 2008

Gavin Miljkovich, Stefan Sonnenfeld

Film advertisment created by TBWA, United States for Apple, within the category: Electronics, Technology.

Advertising Agency: TBWA\Media Arts Lab
Chief Creative Officer: Lee Clow
Executive Creative Directors: Duncan Milner, Eric Grunbaum
ACD / Art Director: Alain Briere
Art Director: Demian Oliveira
Sr. Copywriter: Krista Wicklund
Agency Broadcast Producers: Mike Refuerzo, Perrin Rausch
Production Co.: Green Dot Films
Director: Mark Coppos + Virginia Lee
DP: Rob Doumitt
Editorial Co.: Mad River Post
Editor: Lucas Eskin
Post Co.: Company 3

Comments (12)

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Spanky's picture
Activity Score 4899

not their most creative work. but it's simple and gets the point across.

Ed Mintone's picture
Ed Mintone
Activity Score 585


back2b's picture
Activity Score 191

like the music,

anybody knows what it is...?

back2b's picture
Activity Score 191

Found out myself...

"New Soul" by Yael Naim.

daniel_glezmilan's picture
Activity Score 284

Some products doesnt need a "crazy" idea to say: It´s awesome.'s picture
Activity Score 26

from the 1st time i saw this ad and i really liked it cause i think it presents the message in the simplest way i've ever seen .. good job guys

Sam Khafagy | Senior art director

Clint's picture
Activity Score 51

Well - there is only one USP to this product, and that is the fact that it is thin. So the ad gets the point across. Just a shame that the Air is a crap product in regards to everything else than being thin.

joelapompe's picture
Activity Score 3853

Done, 4 times in Print campaigns for flat TV screens! You can see them here :

Brainsugar's picture
Activity Score 1631

In fact, good jobs Steve

Zeus's picture
Activity Score 906

I WANT ONE!!!!!!

esslin's picture
Activity Score 30

it maybe be done like you say but that's the good here... that the macbook air CAN fit in an envelope.. the others can't!

mmackinven's picture
Activity Score 1608

That is a very good point!