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Agency Network: 
Published/Aired: 
August 2014

Description

Film advertisement created by TBWA, United States for Apple, within the category: Electronics, Technology.

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c c c's picture

no, you are not!!!

c c c
damnson's picture

Well, whatever.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

PeterDung's picture

i like this

PeterDung
sacrilegend's picture

To have come from "Here's to the Crazy Ones" to this...

sacrilegend
Activity Score 3394
Copywriter
morse's picture

For Apple, this is hard sell.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Austin Video Production's picture

I like this one.

Austin Video Pr...
Activity Score 1310
Pete R.'s picture

I find it good strategy and very nice footage.

Pete R.
Activity Score 3412
Illustrator
advertising ninja's picture

benefit: empowerment
client: any would do

jesus... this is so boring. advertising has become soo boring.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
kleenex's picture

blah....

kleenex
Activity Score 51166
Web Designer/Developer
P.H.K's picture

iPhone`s won`t save the world.

P.H.K
Kn's picture

I don't get it: Advertising is in a terrible state. Products are mostly gone and everything you see is mum-jumbo. Here you have a bunch of actual uses of a device with a nice ambiance and music. A TV spot that would never work with any different product and that tell exactly what product does without over-promising. And yet - boring and hated.

Understand: It's just the product. If only it could bring back the child in you like Evian does, maybe they could do some stuff with dancing CGI...

Kn
someguy's picture

Yuck. This is a re-shot version of an ad we've seen a million times before for a million other brands.

someguy
Activity Score 674
lemonAd's picture

Look at all the wonderful functions I've got (to sell extra)

lemonAd
Activity Score 343

when life gives you lemons make a lemonade stand.

hanna.schiller.3's picture

Could someone tell me who the woman at 0:10 is?

hanna.schiller.3
Activity Score 2
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