Coldplay Sonic

Agency Network: 
May 2008

Apple: Coldplay Sonic


Stefan Sonnenfeld, Brian Robinson

Film advertisment created by TBWA, United States for Apple, within the category: Recreation, Leisure.

Advertising Agency: TBWA\Media Arts Lab, USA
Chief Creative Officer: Lee Clow
Executive Creative Directors: Eric Grunbaum
Creative Director: Scott Trattner
Art Director: Scott Trattner
Copywriter: Eric Grunbaum
Senior Agency Producer: Mike Refuerzo
Production Co: Anonymous Content
Director: Mark Romanek/Logan
DP: Adam Kimmel
Editorial Co: Nomad Editing Company, Inc
Editor: Glenn Martin
Animation / Design Co: Logan
Visual Effects Co: Mork & Lys
Lead Compositor: Brandon Sanders
Post Co: CO3
Song title: Viva la vida, Coldplay

Comments (14)

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diegocontrerast's picture
Activity Score 31

so cool

FlyingDogs's picture
Activity Score 968

Lovely! Looking forward to watch the whole video.


MonsieurD.'s picture
Activity Score 42

Wooooowwwwwwww... Just love it..

Where can i find the whole video?

groovyspoon's picture
Activity Score 57

Great production... not much of a concept... but who cares... it looks great!
The itunes ads haven't changed much in the last few years, but I like the way they have evolved.

silenciorn's picture
Activity Score 153

It's amazing how they manage to make such pieces of art... It makes me think of what in the movie "Pirates of Sillicon Valley" says the Steve Jobs about the Microsoft people: "we [apple] have culture".

Beautiful. I think that's what special effects are made for.

si fai il mio nome, non ci sono più...

RM's picture
Activity Score 419

Coldplay's album is going to be HUGE and this song is fantastic, they really are evolving as a rock group - so many similarities between them and The Beatles - great ad by the way, it just makes you love Apple even more...

shitix-'s picture
Activity Score 234

you just killed my ipod!!!:(((

in the name of ad's picture
in the name of ad
Activity Score 456

it would be a cool way for an evolution of the ipod campaigns!

ManchuChanchu's picture
Activity Score 701

fantastic! how do they make such cool looks

Sharp's picture
Activity Score 216

Great job. I love the Apple branding.

But on a side note I’m really interested to see what CP+B does with the Microsoft brand. I expect nothing short of brilliant. What else would you expect for 300 million?

blueturtles's picture
Activity Score 239

Leave it to Lee...

new designer's picture
new designer
Activity Score 98

very graphical looking ad, don't really like this song tho.

AERC's picture
Activity Score 61

What's the great idea????....good visual, that's all!!!!

hbynoe's picture
Activity Score 9

i love this.