Channel 4 and ITV are uniting for the first time for a major brand campaign for Alzheimer's Society, created by McCann London.
“United Against Dementia” launched on April 24 and is the first time either TV station has partnered with one another to simultaneously introduce a new advertising campaign with a bespoke co-branded introductory message.
Film advertisment created by McCann, United Kingdom for Alzheimer Society, within the category: Public Interest, NGO.
Executive Creative Directors: Laurence Thomson, Rob Doubal
Creative Director / Copywriter: Mike Oughton
Art Director: Dan Howarth
Business Director: Georgie Rechner
Account Director: Mel Caplan
Account Manager: Jenny Spindler
Planning Partner: Karen Crum
Director / Production Company: Daniel Barber / Knucklehead
DOP: Jamie Feliu Torres
Production Company Producer: Ben Mann
Agency Executive Producer: Sophie Chapman-Andrews
Agency Producer: Lois Newcombe
Business Affairs Executive Producer: Nicholas Mugridge
Editors: Final Cut
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
How Do You Balance Lives And Livelihood in the Face of Disaster?Read More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More