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June 2014

Always #LikeAGirl


Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty's really no picnic either, it's easy to see what a huge impact it can have on a girl's self-confidence. We're kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.

Film advertisment created by Leo Burnett, United States for Always, within the category: Health.

Advertising Agency: Leo Burnett, Chicago, USA
Chief Creative Officer: Judy John
Creative Directors: Judy John, Becky Swanson
Digital Creative Director: Milos Obradovic
Copywriters: AJ Hassan, Angel Capobianco
Art Directors: Hmi Hmi Gibbs, Nick Bygraves
Group Executive Producer: Veronica Puc
Executive Producer: David Moore
Senior Producer: Adine Becker
Production Company: Chelsea Pictures
Director: Lauren Greenfield
Editing Company: Cutters
Editor: Kathryn Hempel
Assistant Editor: Dana Katz
Producer: Patrick Casey

Comments (10)

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wiseoldman's picture
Activity Score 112

Strong idea.

kleenex's picture
Activity Score 50602

i liked it.

@minas_mars's picture
Activity Score 1726

I like the idea but it feels like it's trying too hard, Massive Dove overtones.

I'm gonna try say something positive

damnson's picture
Activity Score 11517

Yeah. Also, they had a good thing going which turned into an incredibly boring video.

An axe murderer of ads.

TheBear's picture
Activity Score 488

Started feeling well, ended feeling fake. Shame.

I'm good at this But not perfect.

irshad's picture

oh... Good...

Zegguy's picture
Activity Score 115

It looks fake #LikeAGirl

simonreviews's picture
Activity Score 550


David Gor's picture
David Gor
Activity Score 673

it will be lion.

The Danger's picture
The Danger
Activity Score 477

Very good idea.