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Published/Aired: 
April 2009
Description: 

Film advertisment created by Calder Bateman, Canada for Alberta Office of Traffic Safety, within the category: Public Interest, NGO.

Advertising Agency: Calder Bateman Communications, Edmonton, Alberta, Canada
Creative Director: Jeff McLean
Art Director: Jeff McLean
Copywriter: Bob Wood
Director: Cliff Skelton
Production Co.: Bear Studios
Editor: Scott Parker
Visual Effects: Rat Creek
Music: Davor Vulama
Sound Production: Wayne Kozak Audio Productions

Comments (9)

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Guest's picture
Guest

i don't understand ! simply !

imosaddaq's picture
imosaddaq
Activity Score 71

i don't understand ! simply ! my i stupid :)

impossible is nothing !

hagemony's picture
hagemony
Activity Score 335

i think those all situation could stop the car. the main message is off the phone while driving. perhaps

Guest's picture
Guest

even the passenger

sirvan's picture
sirvan
Activity Score 29860

But the passenger is the one looking at the phone, right? I'm confused.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

Stupid, the driver ain't looking :)

Guest's picture
Guest

Not engaging or impactful. This won't change behavior. But it could work for a sleeping and driving message. I almost dozed off watching it.

Guest's picture
Guest

the last scene is not a part of this ad, is it ???

doc's picture
doc
Activity Score 46

a really important subject, a great brief, a really poor effort. pity. i bet they´d like another go the film is in reverse right? the last scene is the first?

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