Agency Network: 
December 2009

Film advertisment created by BBDO, Italy for AIVIS, within the category: Public Interest, NGO.

Advertising Agency: DLV/BBDO, Milan, Italy
Creative Director: Stefania Siani, Federico Pepe
Art Director: Anselmo Tumpic
Copywriter: Giovanni Salvaggio
Production Company: Diaviva, Milan
Director: Marco Gentile

Comments (15)

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rockfive's picture
Activity Score 44

sofa~~good idea~~~

alexander_bickov's picture
Activity Score 3279

Nice idea

ulù's picture
Activity Score 2

I took a look at your link and i have to say that the two films are different:
in the romanian one, when the drunk girls went in the parking lot, we find out that their car is a hearse.
in this one, the guys before getting all together in the same car - right the same car!!!- that is not a hearse but a station wagon by the way, hug and kiss themselves like it was the last time they see each other. that is where the idea lays...

are you sure you got it???? ^___^

Davosk's picture
Activity Score 4815

Not effective, very forgetable.

Shiznit's picture
Activity Score 8

no idea. or, better yet, another one's idea. it was done better in Romania. link above ^

maxcomuni's picture
Activity Score 62

GOOD! :)

Creative Zelda's picture
Creative Zelda
Activity Score 57


jackmancer2017's picture
Activity Score 6992

Mweh, I like it. But not too much.

silvi's picture
Activity Score 4172

I like the idea. But some emotion is missing here. Bad acting.

Wadih A3's picture
Wadih A3
Activity Score 256

I agree, this need better acting

Hibon's picture
Activity Score 3734

All these public interest campaigns look the same ... done. Don't think this will work, need something more clever than this.

Simple ideas are the best !

szkwadrat's picture
Activity Score 210

strong and clear

mgriff21's picture
Activity Score 592

Mmmmm ...

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Yorch19's picture
Activity Score 48

boring.. need more feeling

"Imagination is more important than knowledge"