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Hug

Agency Network: 
Published/Aired: 
December 2009

Description

Film advertisement created by BBDO, Italy for AIVIS, within the category: Public Interest, NGO.

Advertising Agency: DLV/BBDO, Milan, Italy
Creative Director: Stefania Siani, Federico Pepe
Art Director: Anselmo Tumpic
Copywriter: Giovanni Salvaggio
Production Company: Diaviva, Milan
Director: Marco Gentile
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rockfive's picture

sofa~~good idea~~~

rockfive
Activity Score 44
Graphic Designer
alexander_bickov's picture

Nice idea

alexander_bickov
Activity Score 3279
shortafella's picture
shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

ulù's picture

I took a look at your link and i have to say that the two films are different:
in the romanian one, when the drunk girls went in the parking lot, we find out that their car is a hearse.
in this one, the guys before getting all together in the same car - right the same car!!!- that is not a hearse but a station wagon by the way, hug and kiss themselves like it was the last time they see each other. that is where the idea lays...

are you sure you got it???? ^___^

ulù
Activity Score 2
Davosk's picture

Not effective, very forgetable.

Davosk
Activity Score 4815
Art Director
Shiznit's picture

no idea. or, better yet, another one's idea. it was done better in Romania. link above ^

Shiznit
Activity Score 8
advertising agency
maxcomuni's picture

GOOD! :)

maxcomuni
Activity Score 62
Creative Zelda's picture

STRONG

Creative Zelda
Activity Score 57
jackmancer2017's picture

Mweh, I like it. But not too much.

jackmancer2017
silvi's picture

I like the idea. But some emotion is missing here. Bad acting.

silvi
Activity Score 4172
Copywriter
Wadih A3's picture

I agree, this need better acting

Wadih A3
Activity Score 256
Copywriter at publicitas/publicis/saatchi & saatchi
Hibon's picture

All these public interest campaigns look the same ... done. Don't think this will work, need something more clever than this.

Hibon
Activity Score 3734

Simple ideas are the best !

szkwadrat's picture

strong and clear

szkwadrat
Activity Score 210
Graphic Designer
mgriff21's picture

Mmmmm ...

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Yorch19's picture

boring.. need more feeling

Yorch19
Activity Score 48
Smart Icom |

"Imagination is more important than knowledge"

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