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Coffin

Agency Network: 
Published/Aired: 
February 2011

Description

Film advertisement created by Ogilvy, Vietnam for AIP, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios
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Highest Rated

thedreamer's picture

Sorry for my first aggressive comments. This absolutely a different from the rest of so-so TVCs in Vietnam. Quite impressive and strong visual. But I'm still think it too literal, honestly, I prefer something lateral and subtle.

thedreamer
Activity Score 155
morse's picture

What horror! It really makes you motivated to do something about the issue like right away.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Ron Burgundy's picture

Nice acting, really grabbed me when I read the emotion on the coffin makers face.Hope this runs in other countries where this is a problem too

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Lazarus's picture

Well done.

Lazarus
Activity Score 1536
Creative Director
jagadeesh's picture

i believe..no parent would like to see this ad for the second time..

jagadeesh
Activity Score 743
Vingy's picture

i don´t think they need to see it a second time they would get it at the first time the message and execution is excelent

Vingy
Activity Score 474
Copywriter at Advance
wildbore's picture

simple & effective idea... good job guys!

wildbore
Activity Score 749
Creative Director at - - -
DBB's picture

wow, this is a stomach kicker!

DBB
Activity Score 1216
Prof's picture

I see Todd McCracken moved to Vietnam. And suddenly we see good ads. ;)

Prof
Activity Score 1449
Copywriter |

Quite really.

ambareesha's picture

twisted. the way of telling is bitter. they could searched for better way of communication.

@

ambareesha
Activity Score 253
Graphic Designer |

- @mbi

talkingisfree's picture

Not for me. You know it from the begginning. Average idea...

talkingisfree
Activity Score 2712
Art Director
Davai's picture

You know it from the beginning because you saw the title in adsoftheworld.

Davai
Activity Score 618
Copywriter
talkingisfree's picture

No, I just sa, I can't bw a coffin maker and two people going there with no helmet. I knew the hole thing going on... plust the acting of the man making the coffins that was like " oh! who's this crazy man I can believe it... how crazy he is..." But that just how it was for me, if you prefer to think I saw a title and I figured it out, it's your choice. For me remains an easy idea.

talkingisfree
Activity Score 2712
Art Director
thedreamer's picture

Hey little boys from Ogilvy Vietnam. Do you have any Vietnamese insight to do this ad ? Your ad is based on untruth, this could make Vietnamese angry. And the expat guys, you're not sent here to get awards, you sent here to work for us.

A big hit for Todd McCracken, but a big shame for Ogilvy Vietnam and AIP dudes.

thedreamer
Activity Score 155
Prof's picture

dear god you are beyond clueless

Prof
Activity Score 1449
Copywriter |

Quite really.

miko1aj's picture

good one.

miko1aj
Activity Score 3086
thedreamer's picture

excellent student job!

thedreamer
Activity Score 155
Ron Burgundy's picture

relax, love yourself

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Wordnerd's picture

BAM!

Wordnerd
Activity Score 6692
Copywriter
abake's picture

I loved it.
My only minor nitpick would be the line at the end, it seemed somewhat wordy, maybe it could've been better, but still, great idea and very well executed.

abake
Activity Score 1262
RMG Connect Colombia
abake's picture

Forgot to rate it...

abake
Activity Score 1262
RMG Connect Colombia
Boxey's picture

Nice way to make the point.

Boxey
Activity Score 8879
Melaleuca In-House
rakel's picture

very good.

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
coolpix's picture

very true. lots of vnese kids didnt wear helmet and their parents just ignore that.

coolpix
Activity Score 12
Copywriter
amiria's picture

We all know that helmet saves lives, but not wearing a helmet is not really the issue to many motorcycle accidents. Come on people! Especially the one who thought about this concept. Watch the street of Vietnam and learn how many people disregard the traffic rules & traffic lights, and disrespect fellow bikers on the street. Texting , or using cellphone while driving, driving with one hand, driving while smoking, driving on the opposite lane, and etc. Don't you think these kind of problem must be addressed first? Using helmet is just a band-aid or plaster to a real problem in Vietnam street. You are not targeting the real issue. Wake up!!!

amiria
Activity Score 2
Wordnerd's picture

if so, the only way to protect your child seems to let it wear a DAMN HELMET. what's wrong with you guys?

Wordnerd
Activity Score 6692
Copywriter
thedreamer's picture

Sorry for my first aggressive comments. This absolutely a different from the rest of so-so TVCs in Vietnam. Quite impressive and strong visual. But I'm still think it too literal, honestly, I prefer something lateral and subtle.

thedreamer
Activity Score 155
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