Agency Network: 
May 2013

AIDES - Man's IQ decreases as he gets undressed


Film advertisment created by TBWA, France for Aides, within the category: Public Interest, NGO.

Advertising Agency: TBWA, Paris, France
Account managers: Anne Vincent, Véronique Fourniotakis, Marion Floch, Teddy Notari
Creative Director: Jean-François Goize
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
Agency Producer: Carnibird
Producer: Sam Fontaine
Post-Producer: Romain Gingembre
Head of TV: Maxime Boiron
Director: Daniel Perez
Chief cameraman: Steeven Petiteville
Production manager: Thomas Lepeutrec
Stylist: Agathe Wesolek
Editor: Bruno Tracq
Flame Artist: Vincent Heine
After Effect: Cedric Morellon
Music: RZA & The Black Keys 'The Baddest Man Alive'
Sound Production: Else
Sound producer: Valery Pellegrini
Sound designer: Anais Khout

Comments (4)

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abake's picture
Activity Score 1262


certaintly's picture
Activity Score 3994

really horrible imo.
they had something nice with the whole IQ thing dropping as they get undressed, but the executed it just badly.
the situations were too farfetched.. the airline captain took off his coat and hat so he starts randomly hugging himself?

if theyd shown situations that had truth in them, it wouldve been much better.

kleenex's picture
Activity Score 51008

I want to agree with you..

SuperPolle's picture
Activity Score 155

Had me from the first frame. Funny, well executed and relevant.
And oh ... I absolutely love the exaggeration. That's what makes it worth while.