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Graffiti

Agency Network: 
Published/Aired: 
January 2010

Description

Film advertisement created by TBWA, France for Aides, within the category: Public Interest, NGO.

Advertising Agency: TBWA\Paris, France
Executive Creative Directors: Eric Holden, Rémi Noel
Art Director / Copywritter: Ingrid Varetz
TV Production: Maxime Boiron, Virginie Chalard
Digital Team: Till Aurousseru, Guillaume Lartigue
Production: Wanda Production, Paris
Director: Yoann Lemoine
Designer: Barthélémy Maunoury
Lead Compositing 2D: Vincent Venchiarutti
Lead Animation 2D: Yves Bigerel
Compositing 2D: Jean Yves Parent, Rémy Soyez
Animation 3D: Morgan Sagel, Mickael Nauzin
Music: AOC-Attention O Chiens - Fabrice Smadja, Pascal Bonifay
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john doe's picture

great!!!
Ingrid Varetz Superstar!

john doe
Activity Score 1571
Art Director
thedesignaddict's picture

Simple message. Clear benefit. Entertaining idea.

thedesignaddict
Activity Score 5403
Art Director at Freelance
beigbeder's picture

haha :)

beigbeder
Activity Score 19
michdec's picture

Thoroughly entertaining. I loved watching this and I hope it would work, but I can't help wonder if it will really encourage people to use condoms. What are everyone else's thoughts on this?

michdec
Activity Score 440
silvi's picture

Fantastic production!

silvi
Activity Score 4172
Copywriter
patUDAY's picture

Superb. And that touch of live act was very good.

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Brainsugar's picture

And the end line is:
Make love with all the girls you want with only one condom.

Stupid. Nice art work, but dangerous idea.

Brainsugar
Activity Score 1631
Copywriter
dlue's picture

haha well if you want to lug around used condoms and reuse them good luck ... i think others will simply let there own good sense and hygiene steer them away from that... but let us know how it works out for you

dlue
Activity Score 342

cheers,
dlue

Madeinmelmac's picture

funny and simple message...
why people like you Brainsugar always try to find an error in any message? where do you see that with only one condom you will f*ck all the girls you want?...c'mon! its simple, its clear!

Madeinmelmac
Activity Score 116
Copywriter
sgre2504's picture

this is great advertising

sgre2504
Activity Score 137
Art Director
Wordnerd's picture

finally!

Wordnerd
Activity Score 6692
Copywriter
brandingworthspreading's picture

The universality of campaigns is one of the most interesting aspects of social media. It is not important where the campaign was generated. If it's good, people around the world will know about it.

Social media amplifies a local message to a global scale. This tool becomes even more powerful for campaigns trying to raise awareness on social issues.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

Blog | Twitter

jazzringz's picture

loved it..

jazzringz
Activity Score 104
Art Director at TBWA
Reality Check's picture

I have had a wet dream of how good this commercial could be for a long time, and it was immediately kicked out of my head for not being grand enough.

Reality Check
Activity Score 2539
WillyLatasa's picture

EXCELENTE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

WillyLatasa
Activity Score 616
Art Director at Sinus.la |

"Bright ideas bring better results"

Gualcor's picture

EXCELENTISISISISISISISISSISÍSIMO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

Gualcor
Activity Score 978

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

monsieurange's picture

jaja, esos franceses son unos chingones en dirección de arte, y la idea es buenísima.

monsieurange
Activity Score 520
Creative Director
bhu's picture

sex on rubber. great.

bhu
Activity Score 35
Creative Director at Percept H |

www.bhushanvelur.blogsppot.com

me tool's picture

great character great execution..

me tool
Activity Score 14
amilcar's picture

uta que chingón anuncio

amilcar
Activity Score 6
Marketing Manager at ITESM Campus Monterrey
abrauf's picture

direct.....

abrauf
Activity Score 122
Graphic Designer at Pakistan Institute of Fashion and Design
bullzeye's picture

great

bullzeye
Activity Score 252
yazayaz's picture

simple and nice. love it.

yazayaz
Activity Score 8
Copywriter
firebug's picture

hhahahhahahah

very nice

firebug
Activity Score 1113
raghavendra's picture

lovely animation...life like

raghavendra
Activity Score 232
Copywriter
dlue's picture

awesome and great narrative with old school music score to harken back to those various cartoons imprinted on us all as kids (family guy uses the same thing) makes me want to watch it again, and thats pretty freakin good for a PSA

dlue
Activity Score 342

cheers,
dlue

zerocool's picture

graphic and crazy good.

zerocool
Activity Score 455
amchamas's picture

awesome, great animation work

amchamas
Activity Score 92
Art Director
Juan Martinez's picture

love it!!! very well done

Juan Martinez
Activity Score 110
Copywriter
PERP's picture

hehe, I've really liked it, and it has that "viral-factor" that makes it go round, congrats to the team!

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

Hibon's picture

This is great work, well done guys.

Hibon
Activity Score 3734

Simple ideas are the best !

J Designer's picture

I really love this ad. it is so funny. I would love to see this ad on tv!

J Designer
Activity Score 2420
Graphic Designer at Click Clack
sweejin's picture

Two thumbs up!

sweejin
Activity Score 7256
tripinator@hotmail.com's picture

my first 10 out of 10 I have ever given congrats duuuuudes
now u are part of the stash
http://dstash.blogspot.com

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
Roshan Quintus's picture

wow wow wow

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

raadheesh's picture

Yes! Really WOW !

raadheesh
Activity Score 39
Creative Designer |

Raadheesh S
Graphic Designer -Artist
GSM:968-97002750
Sultanate of Oman

hilazon's picture

So there is life after Eric...
Congrats! wonderful.

hilazon
Activity Score 150
sarvagya's picture

Gr8 art, well executed and amazing... Fantabulously Fantastic...

sarvagya
Activity Score 77
art trainnee |

Sarvagya

himanshu prabhakar's picture

Really ! nice !!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

whitewhite's picture

hilarious. but too much

whitewhite
Activity Score 251
Copywriter
cef's picture

very good idea and execution.
love it....

cef
Activity Score 547
Copywriter
Tommy G.'s picture

so explicit. I guess young people would love it.

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
p.syche's picture

brilliant!

everything - from images to music - is just brilliant!

p.syche
Activity Score 267
Copywriter
hufflepoff's picture

flipppin brilliant!

hufflepoff
Activity Score 430
Art Director at shwing
blexbolex's picture

Visual Effects by Mikros Image
www.mikrosimage.fr

You can see it here in HD :
http://vimeo.com/9083047

blexbolex
Activity Score 3
Editor at Senior Flame Artist & VFX Supervisor, Mikros Image, FRANCE
Waheed's picture

So Simple & great execution

Waheed
Activity Score 47
Copywriter
Holly Boy's picture

nice and fresh ! bravo !

Holly Boy
Activity Score 42
alhashim's picture

woow

alhashim
Activity Score 47
Memac - Drive Dentsu |

A.A.S HALHASHIM

Guest's picture

SO NICE!!! THE MESSAGE IS VERY CLEAR...

Guest
Guest's picture

fatafati

Guest
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