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The Cautionary Tale of Ebenezer Snoop

Agency Network: 
Published/Aired: 
November 2012

Description

Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

Film advertisement created by Sid Lee, United States for Adidas, within the category: Fashion.

Advertising Agency: Sid Lee, USA
Executive Creative Director: Kris Manchester
Creative Directors: Charles Hall, Brandon Pierce
Art Director: Jamie Gurnell
Copywriter: Brad Getty
Director: Jake Szymanski
Production Company: Caviar Content
Animator: J. J. Sedelmaier
Production Company: Jimmy Lee
Editor: Louis-Philippe Charette / Jimmy Lee
Colorist: Drew Downes
Post Production: Mass Market
Designer: Marc-Andre Dandurand
Executive Producer: Josh Reynolds / Jimmy Lee
Producer: Janie Delorme / Jimmy Lee
Account Manager: Myriam Veilleux
Strategy: Shai Idelson
Web Producer: Pier-Luc Beaulieu
Sound Design: Machine Head
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Blackmetaldeath.com's picture

Is it me. Or is it boring?

Blackmetaldeath.com
Activity Score 161
Producer/Director at Amsterdam |

Rock on!

Siderola's picture

it is.

Siderola
Activity Score 711
Copywriter at Grupo Love
GrumpyArtDirector's picture

I don't think Snoop himself has watched the whole thing.

GrumpyArtDirector
Activity Score 858
Art Director
feysal's picture

cool animation

feysal
Activity Score 2571
Art Director at Zilojo |

groovy baby!

jponino's picture

... useless ...

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
BoBBy_js's picture

Viral mmmmm maybe, make me wanna buy it... doubt it. Everything in this campaign has been done, nothing new.

BoBBy_js
Activity Score 175
Copywriter
CommandZ's picture

No shizzle.

CommandZ
Activity Score 2498
Creative Director
kleenex's picture

BUTTT this is not going to sell sneakers, right??

kleenex
Activity Score 51098
Web Designer/Developer
danmarteen's picture

good animation.

danmarteen
Activity Score 31
Production Manager
there.aint.no.bad.brief's picture

wake me when its over.

there.aint.no.b...
Activity Score 35
Abhishek Parikh's picture

Poop..

Abhishek Parikh
Activity Score 568
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