The Cautionary Tale of Ebenezer Snoop

Agency Network: 
November 2012

adidas Presents: The Cautionary Tale of Ebenezer Snoop


Adidas launched its pioneering Holiday Campaign for 2012, enlisting the help of some of the world’s finest sporting and cultural icons, including Snoop Lion and David Beckham. At the heart of the campaign is ‘The Cautionary Tale of Ebenezer Snoop’ online film, offering you the opportunity to find and share your own Holiday Spirit. As the film closes, you are invited to find out if you are an Ebenezer, and if so, the chance to redeem yourself via a truly innovative Facebook app.

Film advertisment created by Sid Lee, United States for Adidas, within the category: Fashion.

Advertising Agency: Sid Lee, USA
Executive Creative Director: Kris Manchester
Creative Directors: Charles Hall, Brandon Pierce
Art Director: Jamie Gurnell
Copywriter: Brad Getty
Director: Jake Szymanski
Production Company: Caviar Content
Animator: J. J. Sedelmaier
Production Company: Jimmy Lee
Editor: Louis-Philippe Charette / Jimmy Lee
Colorist: Drew Downes
Post Production: Mass Market
Designer: Marc-Andre Dandurand
Executive Producer: Josh Reynolds / Jimmy Lee
Producer: Janie Delorme / Jimmy Lee
Account Manager: Myriam Veilleux
Strategy: Shai Idelson
Web Producer: Pier-Luc Beaulieu
Sound Design: Machine Head

Comments (11)

Log in or register to post comments's picture
Activity Score 161

Is it me. Or is it boring?

Rock on!

Siderola's picture
Activity Score 711

it is.

GrumpyArtDirector's picture
Activity Score 858

I don't think Snoop himself has watched the whole thing.

feysal's picture
Activity Score 2571

cool animation

groovy baby!

jponino's picture
Activity Score 601

... useless ...

BoBBy_js's picture
Activity Score 175

Viral mmmmm maybe, make me wanna buy it... doubt it. Everything in this campaign has been done, nothing new.

CommandZ's picture
Activity Score 2498

No shizzle.

kleenex's picture
Activity Score 50528

BUTTT this is not going to sell sneakers, right??

danmarteen's picture
Activity Score 31

good animation.'s picture
Activity Score 35

wake me when its over.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568