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Agency Network: 
Published/Aired: 
January 2009

Description

Film advertisement created by RPA, United States for Acura, within the category: Automotive.

Advertising Agency: RPA, Santa Monica, USA
Chief Creative Officer: David Smith
Creative Director: John Hage
Senior Art Directors: Dan Buchmeier, Phillip Squier
Copywriter: Jeff Mullen
Agency Executive Producer: Jack Epsteen
Agency Senior Producer: Carolyn Casey
Production Co: Epoch Films
Executive Producer: Jerry Solomon
Line Producer: Pat Harris
Directors: Ben Foley/ Chris Hopewell (Collision Films)
Cameraman: Daniel Kutner
Music Company: Elias Arts
Composer: Kenny Segal
Sound Designer: Dean Hovey
Elias Creative Director: Dave Gold
Elias Executive CD: Jonathan Elias
Elias Executive Prod: Ann Haugen
Visual Effects Company: Moving Pictures Company
MPC Exec Producer: Mark Tobin
Visual Effects Artist: Adam Frazier
Visual FX Producer: Allyson Nevil
Offline Editor: Wendy Sandoval
Sound Mix Company: Ravenswork
Sound Mixer: Robert Feist
Telecine Company: Moving Pictures Company
Colorist: Mark Gethin
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Highest Rated

she_kai's picture

nice to watch

she_kai
Activity Score 221
Copywriter at TBWA
everartz's picture

not very fresh, such combination has been done a lot before, but what i liked is line: "for what the city creates" sounded fresh to me..
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

large's picture

I agree, this style has been used so many times, but the tag line works. Man I cant stand the unnecessary use of 4wd's as city cars with the world in this state, just going off topic

large
Activity Score 48
TAFE |

large

Guest's picture

http://www.youtube.com/watch?v=uuGaqLT-gO4

No wonder clients want to pay agencies less and less...

Guest
Guest's picture

It's kind of nice seeing american creatives also steal other people's work... Congrats to the argentinian team who created and produced the original MUTO work.

Guest
Guest's picture

exactly. muto is amazing. this is just a uncreative copy.

Guest
Guest's picture

exactly. muto is amazing. this is just a uncreative copy.

Guest
Crisp One's picture

that last bird shoulda crapped on the soccer mom mobile

Crisp One
Activity Score 2005
Other at New York
Guest's picture

My epilepsy hates this commercial.

Yeah, I thought the bird would crap on the car as well. :p

Guest
Guest's picture

what was muto advertising? "such combination has been done a lot before". Has this been done on a TVC?
Post some links. I like this style of "creativity".
I thought it was good... but who am I?

Guest
Guest's picture

lame

Guest
she_kai's picture

nice to watch

she_kai
Activity Score 221
Copywriter at TBWA
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