Agency Network: 
October 2010

Acura: Transformation

Film advertisment created by rp&, United States for Acura, within the category: Automotive.

Advertising Agency: RP&, USA
Creative Director: John Hage
Head of Art: Phillip Squier
Art Director: Brian Hall
Copywriter: Jeremiah Follett
Executive Producer: Jack Epsteen
Production Company: Biscuit Filmworks USA
Director: Christopher Riggert
Senior Executive Producer: Shawn Lacy
Executive Producer: Holly Vega
Line Producer: Martha Davis
Director of Photography: Rodrigo Prieto
Visual Effects: Animal Logic
Executive Producer: Nerissa Kavanagh
VFX Supervisor: Nick Ponzoni
Art Director: Ben Walsh
Pre Vis Artist: Gareth Young
VFX Compositor: Jason Hawkins
VFX Co-ordinator: Kiana Bicoy
Animation: HKS Company
Stop Motion Supervisor: Helder Sun
Lead Animator: Kevin Glick
Editorial: The Whitehouse
Editor: Stuart Reeves
Music: Human

Comments (12)

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Highest Rated

Guest's picture

You've missed the point.... Stop motion. Think again. :)

byzade's picture
Activity Score 129

a successful operation

Hibon's picture
Activity Score 3734

Great 3d/video production.

Simple ideas are the best !

ElCaza89's picture
Activity Score 343

wow great execution, and it says just what it needs, great

Guest's picture

A great video!

Guest's picture

Great idea but badly executed.
The car is shaking way too much in an attempt to give the spot a classic stop motion feel. It doesn’t make the car look good at all. It makes the car look cheap and very flimsy. The shakiness is distracting overall.
It’s a shame that the fascination of doing real stop motion with the car is taking over from what actually looks good in the final spot. This could have been a beautiful spot with the right director on it.
I’m surprised that Acura approved this.

Guest's picture

Cheer up, mate.

Guest's picture

You've missed the point.... Stop motion. Think again. :)

maxchionh's picture
Activity Score 255

It explains everything within one short scene. Effective advertising and great art direction.

zuhyune's picture
Activity Score 64

so so great! great execution!

today is the last day

kalpesh78's picture
Activity Score 2578

they could've done so much with these commercials... disapointing.

ideas....30 minutes nahi toh free.

agatur's picture
Activity Score 78

great video :)

Ohkamp's picture
Activity Score 228