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Campaign
Agency Network: 
Published/Aired: 
November 2012

Also From This Campaign 3

Description

Film advertisement created by rp&, United States for Acura, within the category: Automotive.

Advertising Agency: rp&, USA
Executive Creative Director: John Hage
Head of Art: Phillip Squier
Senior Copywriter: Jimbo Embry
Senior Art Director: Josh Gilman
Executive Producer: Jack Epsteen
Production Company: Park Pictures
Director: Alison MacLean
Director of Photography: Michael Fitzmaurice
Visual Effects: Brewster Parsons
Editorial: Rock Paper Scissors
Editor: Carlos Arias
Sound Design: Robot Repair
Music: Elias Arts
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Highest Rated

Spanky's picture

These lost the train of thought from last year's campaign, which was that spending your money on a $10,000 chestnut roaster or $40,000 amplifier is unreasonable. But spending that money on a car makes sense. The items they're thinking of purchasing aren't nearly as extravagant in these. So not really unreasonable.

Spanky
Activity Score 4899
Other
DesignDine's picture

Nice... quick and smooth.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Spanky's picture

These lost the train of thought from last year's campaign, which was that spending your money on a $10,000 chestnut roaster or $40,000 amplifier is unreasonable. But spending that money on a car makes sense. The items they're thinking of purchasing aren't nearly as extravagant in these. So not really unreasonable.

Spanky
Activity Score 4899
Other
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