Advertisement

Dissection

Agency Network: 
Published/Aired: 
May 2008

Description

Film advertisement created by TBWA, United States for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA/Chiat/Day, New York, USA
Worldwide Creative Director: Rob Smiley
Creative Director: Lew Willig
Copywriter: Meghan Simons
Art Director: Megan Williams
Producer: Jamie Grady
Production Company: Psyop, New York
Directors: Mate Steinforth
Designer: Mate Steinforth
Director of Photography: Martin Ahlgren
Executive Producer: Lucia Grillo
Producer: Nathan Jew
Assistant Producer: Tarun Charaipotra
Live Action Producer: Paul Middlemiss
Visual Effects Company: MassMarket, New York
VFX Executive Producer: Justin Lane
Technical Director: Jacob Slutzky
Lead Flame Artist: Nick Tanner
Flame Artists: Chris Staves, Theo Maniatis
Pre Visual Artist: Damon Ciarelli
Editor: Cass Vanini
XSI Team: Dave Barosin, Jan Bitzer, Andrea Gebhardt, Jae Ham, Bashir Hamid, Andy Hara, Florian Witzel, Miguel Salek, Boris Ustaev, Jason Vega, Lee Wolland
Roto Artists: Leslie Chung, David Marte, Joon Park
Sound mixer: Peter Holcomb, Sound Lounge, New York
Music: Small Sails, Somnambulist
Log in or register to post comments
Mr Hughes's picture

a lot of people to produce a lot of nothing.

Mr Hughes
Activity Score 386
Copywriter
A.G. Pennypacker's picture

Didn't say a damn thing, but it looks great.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
RM's picture

Ever since I saw that slow motion camera capturing a water balloon burst - we seem to have been inundated with ads using this technique. Schweppes did it here in Oz to capture the 'schweppevessence'.
I'm all for embracing the latest technology but still it makes for a bunch of really lazy creatives.

RM
Activity Score 419
Copywriter
whitespace's picture

chances are... just one guy produced the goods. the rest signed their name on it when it was done.

whitespace
Activity Score 1953
Creative Director
ZeOrb's picture

i'll watch that again

ZeOrb
Activity Score 24
Graphic Designer - Apavou Hotels
jonybeta's picture

Very nice visual, looks good!, not the greatest idea but works.
micorazontusmanos.blogspot.com

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

deadlinecanwait's picture

great

deadlinecanwait
Activity Score 109
Art Director
Don Rapper's picture

c'mon people... constructive criticism... dont need to be a jerk
to say an interesting thing...

Don Rapper
Activity Score 223
FlyingDogs's picture

If this was on TV, I wouldn't switch the channel. But then, it's not something I'd look forward to watching either.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
cullers's picture

With the tagline and the visual I got the concept that it's supposed to come together naturally, like puzzle pieces (which are not natural, but whatever) and that all the components fit together perfectly. Unfortunately, the print looks like the opposite of fitting together naturally, it looks like it's exploding or shattering - not joining beautifully even though the shards are not jagged.

It's very pretty, but I don't feel the concept is particularly strong nor am I sure who is supposed to be identifying with it.

cullers
Activity Score 332
SCAD
silenciorn's picture

No need to say anything. The voice over is not necesary. C'mon, it's absolut! As ALWAYS, the sole bottle says it all.

The animation was performed beautifully, I personally loved the jagged glass detail.

Very cool.

silenciorn
Activity Score 153
MoO media |

si fai il mio nome, non ci sono più...

Featured Content

Latest Collections

Advertisement