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Tequila Is Liberty, Improved by use

Campaign
Agency Network: 
Published/Aired: 
July 2010

Also From This Campaign 3

Description

Film advertisement created by The Martin Agency, United States for 901 Silver Tequila, within the category: Alcoholic Drinks.

Advertising Agency: Martin Agency, USA
Creative Directors: Mike Hughes, John Norman
Creative Team: Keith Tilford, Eric Tilford
Account Supervisor: Marc Kempter
Production Company: superstudio, Santa Monica, CA
Director: Justin Timberlake
Director of Photography: Jeff Cronenweth
Executive Producer: Dana Garman
Editorial Company: Rock Paper Scissors, Santa Monica, CA
Editor: Kirk Baxter
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cef's picture

Different positioning for Tequila. It seems quite premium product. But i am not sure if it works or not.

cef
Activity Score 547
Copywriter
Ed Rapport's picture

love the art direction..

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

Great filters and tone of photography. A drastic repositioning of tequila. I'm almost not used to it. Feels like drinking a dram of scotch now.

Guest
Andrej's picture

Finally, one that's at least a bit understandable. Still doesn't make it good though.

Andrej
Activity Score 656
Copywriter
cpaige88's picture

This is the only good one out of the three. The copy actually means something, whereas the other two seemed to be big vocabulary for big vocabulary's sake.

cpaige88
Activity Score 170
Webster University
Shadow Ops's picture

Oh...i got to go crap

Shadow Ops
Activity Score 148
Copywriter |

Let's keep advertising fun

gogo's picture

厉害

gogo
Activity Score 2
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