Tequila Is Liberty, Improved by use

Agency Network: 
July 2010

Film advertisment created by The Martin Agency, United States for 901 Silver Tequila, within the category: Alcoholic Drinks.

Advertising Agency: Martin Agency, USA
Creative Directors: Mike Hughes, John Norman
Creative Team: Keith Tilford, Eric Tilford
Account Supervisor: Marc Kempter
Production Company: superstudio, Santa Monica, CA
Director: Justin Timberlake
Director of Photography: Jeff Cronenweth
Executive Producer: Dana Garman
Editorial Company: Rock Paper Scissors, Santa Monica, CA
Editor: Kirk Baxter

Comments (7)

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cef's picture
Activity Score 547

Different positioning for Tequila. It seems quite premium product. But i am not sure if it works or not.

Ed Rapport's picture
Ed Rapport
Activity Score 724

love the art direction..

Guest's picture

Great filters and tone of photography. A drastic repositioning of tequila. I'm almost not used to it. Feels like drinking a dram of scotch now.

Andrej's picture
Activity Score 656

Finally, one that's at least a bit understandable. Still doesn't make it good though.

cpaige88's picture
Activity Score 170

This is the only good one out of the three. The copy actually means something, whereas the other two seemed to be big vocabulary for big vocabulary's sake.

Shadow Ops's picture
Shadow Ops
Activity Score 148

Oh...i got to go crap

Let's keep advertising fun

gogo's picture
Activity Score 2