Behind James

Agency Network: 
February 2012

Behind James - Spring 2012


Multitasker James Franco has taken on yet another project. The actor, writer, perpetual student has directed his first ever ad campaign for 7 For All Mankind Jeans. Born from an art film imagined and created by Franco in collaboration with the brand’s creative agency, LIPMAN, the unorthodox campaign is an innovative multimedia experience that embodies the brand’s California roots and ‘forever cool’ aesthetic. The campaign debuts with a short teaser video, which was shot from behind the point of view of James Franco. The campaign will feature a number of cutting-edge print and digital assets and will culminate with a full-length feature film to be

Film advertisment created by Lipman, United States for 7 For All Mankind, within the category: Fashion.

Advertising Agency: Lipman, New York, USA
Chief Creative Officer: David Lipman
Creative Director: Amir Zia
Photographer: James Franco
Additional credits: Cast

Comments (5)

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Temple's picture
Activity Score 11341

Sorry, couldn't make it past 0'30''. If I have missed something of cosmic importance, drop a note.

sambuca's picture
Activity Score 1066

there is a hot chick at 1:49

ishiboy's picture
Activity Score 497

I just wasted 2:34 seconds of my life. Maybe more, considering it was buffering.

samuel suh's picture
samuel suh
Activity Score 8

hahahahahahahahaha.yeah most definitely

kleenex's picture
Activity Score 51078

the video was just blah.