Real Job Movie Nights

Agency Network: 
September 2016

Real Job Movie Nights - Case Study


The Vodafone You campaign was launched with the ambition to inspire and help young people who think and act consciously about their future. One of their biggest challenge is to understand the realities of their dream job, before they have to make the decision to pursue it. So they are keen to take every opportunity to sneak a look behind the scenes. Real Job Movie Nights. An open air cinema program about popular professions as they are portrayed in Hollywood movies and the misbeliefs around them. Every week we screened a Hollywood classic related to a popular profession, and after each screening we had a roundtable talk with a real life professional from that field. The unique combination of entertainment and useful knowledge was highly appreciated by young people, we had full house events with lively discussions every evening.

Experiential advertisment created by Bold, Hungary for Vodafone, within the category: Media.

Advertising Agency: BOLD, Budapest, Hungary
Creative Director: Peter Tordai
Copywriter: Daniel Trencsényi
Account: Lilla Barta
Agency Producer: Zsuzsa Döbrei

Comments (1)

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kleenex's picture
Activity Score 50610

A nice idea.