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A message to the nerds

Published/Aired: 
November 2017
T-Systems Experiential Ad - A message to the nerds
T-Systems Experiential Ad - A message to the nerds

Description

The IT service provider T-Systems Switzerland celebrated the first digital day in Switzerland somewhat differently from its industry colleagues: with a personal “thank you” to the nerds – the heroes of digitalization. A microsite and a film capture the action.

On November 21, 2017, T-Systems employees surprised IT professionals at their workstations with the motto "THANK YOU NERDS" in Basel, Aarau and Zurich. From an eye-catching magenta-coloured truck, the team brought them personal gifts: T-shirts with digital designs, fresh pizzas, energy drinks, hot coffee.

The aim of the live action, conceived and accompanied by the Bern-based creative agency Republica, is to show personal appreciation for the daily makers of digitalization – from person to person, in a completely analogous way. The action was accompanied by the hashtag #thankyounerds on Facebook, Youtube, Twitter and others.

Advertising Agency: Republica, Bern, Switzerland
Creative Director: Andreas Szentkuti
Art Director: Alexandra Nearchou
Copywriter: Isabelle Sieber
Director: Reto Caffi
Production company: Polofilm / Zurich
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Highest Rated

kleenex's picture

expensive, but worth it.

kleenex
Activity Score 51737
Web Designer/Developer
kleenex's picture

expensive, but worth it.

kleenex
Activity Score 51737
Web Designer/Developer
halaby87's picture

not feeling it

halaby87
Activity Score 10256
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