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Scents of the City

Agency Network: 
Published/Aired: 
May 2017

THALYS - Scents of the City

Description: 

An eye-catching temporary installation, ‘Scents of the City’ was set up in a Brussels art gallery – 752 tubes containing 16 unique fragrances from Paris, Amsterdam, Brussels and Copenhagen. The scents, which included “A Real French Breakfast", the aroma of a buttered tartine in a Parisian café, “Latexxx”, the latex odor from the Sex Museum in Amsterdam, or the more poetic “Moments after Mass”, the blended scent of the Cologne cathedral…visitors were able to walk around the colorful display, hung from the ceiling like a chandelier. Circling around, they could explore the different scents, which were identified on large wall maps.

The temporary exhibit was preceded by a soft launch in Paris earlier this year, and will continue with a film, which follows an adventurer as he travels to the different cities. The film will be aired in the 4 countries represented in the exhibit during the 2nd half of May.

Experiential advertisment created by Rosapark, France for Thalys, within the category: Transport.

Advertising Agency: Rosapark, Paris, France
Co-Founders: Jean François Sacco, Jean Patrick Chiquiar, Gilles Fichteberg
Executive Creative Director: Jean-François Sacco
Art Directors: Mark Forgan, Blanche Depondt
Creative Directors: Mark Forgan, Jamie Standen
Copywriter: Jamie Standen
TV Production: Adélaïde Samani
Film Production: Birth
Sound Studio: Schmooze

Comments (1)

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kleenex's picture
kleenex
Activity Score 50118

Well I like the idea.

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