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Social Experiment - Restaurant

Agency Network: 
Published/Aired: 
June 2017

Description

Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country.

Experiential advertisement created by X, Bangladesh for Robi, within the category: Electronics, Technology.

Advertising Agency: X, Dhaka, Bangladesh
Creative Director: Raquib Chowdhury
Copywriter: Apurba Jahangir
Additional Credits: Maverick Studios
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Highest Rated

Wrong Opinion's picture

"it's just a prank." this seems cheap

Wrong Opinion
Activity Score 293
Wrong Opinion's picture

"it's just a prank." this seems cheap

Wrong Opinion
Activity Score 293
kleenex's picture

Did they get people from the prank to join the cause??

kleenex
Activity Score 51110
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