Description
The project, which launches with a one-of-a-kind app, is Y&R’s first product of an initiative that began a year ago in support of the UN’s Sustainable Development Goal to achieve gender equality and empower all women and girls. The Whole Story Project is inviting creators and developers worldwide to build and place statues of women in their own cities. The Y&R team will hold an invitational hackathon developed with Code Liberation in New York. Global offices throughout the Y&R network including Sao Paulo, Buenos Aires and Moscow are also placing statues in their cities and some will host hackathon events. Information about upcoming hackathons will be available on The Whole Story Project website. The Whole Story Project is also championing efforts to create physical statues of real women in communities around the world such as the Monumental Women campaign of the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund in New York City.
This professional campaign titled 'The whole story' was published in United States in May, 2017. It was created for the brand: NCWHS, by ad agency: Y&R. This Experiential medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Chief Client Officer/Y&R Common Ground Chief: Shelley Diamond
Global Projects: Rebekah Shufelt
Creative Coordinator: Ruby Rudijono
Associate Creative Directors: Gretchen Menter, Molly Runge
Exec Director of Integrated Production: Greg Lotus
Director of Innovation: Catherine Patterson
Sr. Integrated Producer: Jill Toloza
Sr. Talent Negotiator: Dawn Kerr
Content Creators: Chandler Simms, Yi Yan, Rebecca Canavan
Production Assistant: Nikki O’Dell
Business Affairs Manager: Maggie Diaz
Account Executive: Susan Akinyi
Global Chief Learning & Engagement Officer: Latasha Sukhu
Learning & Engagement Apprentice: Doria Huang
Global PR Manager: Jodi Lefkowitz
Global Chief Communications Officer: Aviva Ebstein Kroninger
Director of Digital and Strategic Communications: Jinie Kwak
Global Manager of Creative Talent: Alexis Gianoulis
Global Director of Creative Operations: Paul Schulman
Director of Post Production: Amy Sauders
Senior Content Producer: Joyce Roughly
Executive Producer: Nathan Kroll / Current Studios
VP Creative Technology: Stephen Martell
VP Digital Production: Matt Fegan
Lead Producer: Cassidy Quinton
Lead Designer: Elena Kurevija
Lead Artist: Matt Lambert
Statue Artists: Current Studios Team
Director of Development: Jessy Ouellette
Development Team: Joey Farrell, Dennis Hubley, Liam Broughm
Additional credits: Girl Scouts Troop 3484
Foundation Director: Adelle Lin / Code Liberation
Foundation Director: Caroline Sinders
Tech Instructor: Rachél Bazelais
