The Big Mac Percent

Agency Network: 
March 2018


Women have overcome many obstacles within the workplace, but unfortunately, gender inequality persists. A recent study in Puerto Rico shows that only 15% of women achieve a leadership role in their workplace.

To create awareness about gender inequality on Women's Day, we used our beloved Big Mac to send a powerful message, by giving men their burgers with only 15% of the portion.

Experiential advertisement created by TBWA, Puerto Rico for McDonald's, within the category: Food.

Advertising Agency: TBWA, San Juan, Puerto Rico
Chief Executive Officer: Luzirene Mendoza
Executive Creative Directors: Clarissa Biaggi, José Vallecillo
Senior Copywriter: Luis Romero
Art Director: Joshua Capeles
Production: Latitude18
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