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Löfbergs

Coffee giveaway challenge

Agency: Havas

Description

During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.

This professional campaign titled 'Coffee giveaway challenge' was published in Latvia in November, 2016. It was created for the brand: Löfbergs, by ad agency: Havas. This Experiential medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 7 years ago.

Credits

Advertising Agency: Havas Media, Latvia

Royal Life Saving

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