Coffee giveaway challenge

Agency Network: 
November 2016

Löfbergs brings people together with a coffee giveaway challenge | JCDecaux Latvia


During the annual light festival Staro Riga, Löfbergs in collaboration with JCDecaux Latvia launched a challenge for commuters at 3 interactive bus shelters equipped with light sensors. Strangers should collaborate with each other to touch all the 18 points to unlock free coffee samples.

Experiential advertisment created by Havas, Latvia for Löfbergs, within the category: Non-Alcoholic Drinks.

Advertising Agency: Havas Media, Latvia

Comments (3)

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kleenex's picture
Activity Score 51044

Cute little fun.

Dzsoi's picture
Activity Score 8532

People need to cooperate to get some gift - has been done many many times.
Here is the last one:

What is the connection between light (dark) and coffee? What is the message?

halaby87's picture
Activity Score 10248

I agree it's just basic free sampling