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The luxury experts

Agency Network: 
Published/Aired: 
March 2017

2017 Kia Cadenza | “The Luxury Experts” Test Drive

Description: 

Who drives more luxury cars than anyone? Your first guess might be a duke or a CEO or a hip-hop mogul. Actually, it’s the guy who parks their cars. See how we tested high-end valets on their luxury expertise, and how the 2017 Kia Cadenza stacks up.

Experiential advertisment created by David&Goliath, United States for KIA, within the category: Automotive.

Advertising Agency: David&Goliath, USA
Founder / Chairman: David Angelo
Chief Creative Officers: Bobby Pearce, Colin Jeffery
Executive Creative Director: Gustavo Sarkis
Creative Directors: James Cohen, Basil Cowieson
Associate Creative Directors: Courtney Pulver, Robert Casillas
Junior Copywriter: Christopher Santaiti
Junior Art Director: Tracey Chan
Senior Interactive Art Director: Steven Lau
Director of Digital Production: Peter Bassett
Senior Digital Producer: Justine Kleeman
Associate Director of Project Management: Kemit Ray
Senior Project Manager: Genie Lara
Planning Director: Andrew Lynch
Associate Planning Director: Ed Gibson
Senior Social Media Strategist: Natalie Gomez
Digital Analytics Manager: Shaun Jacobs
President: Brian Dunbar
Managing Director: Jeff Moohr
Digital Account Director: Marco Koenig
Account Supervisor: Sarah Kirsch
Account Executive: Rebecca Hanson
Production Information Manager: Mark McNaul
Executive Director of Business and Legal Affairs: Rodney Pizarro
Senior Business Affairs Manager: Camara Price
Production Company: Decon
Director: Jason Goldwatch
Director of Photography: Eric Koretz
Executive Producer: Misha Louy
Line Producer: Caleb Omens
Head of Production: Brian Turner
Editorial House: Rock Paper Scissors
Editor: Neil Meiklejohn
Assistant Editor: Martin Hsieh
Producers: Janae Abraham, Chris Noviello
Color: Lustre
Colorist: Crash
Color Producer: Chad Feeback
Visual Effects: Baked Studios
VFX Supervisor: George A. Loucas
Flame Artists: Culley Bunker. Tony Graf
Editor: Josh Hamester
VFX Executive Producer: Chad Feeback
Mix Facility: Margarita Mix
Sound Designer / Mixer: Nathan Dubin

Comments (4)

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Highest Rated

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

gets the point across

halaby87's picture
halaby87
Activity Score 10166

basic

kleenex's picture
kleenex
Activity Score 50548

I liked it, but not that special.

Sing_Slinger's picture
Sing_Slinger
Activity Score 9

So, this is a well shot version of the world's oldest "budget car goes luxury" strategy

And like every version of this it entirely misses the point.

If your luxury car needs justification, if you literally have to blindfold people to get past badge prejudice then you don't have a luxury car - you have a well appointed one.

Being a poor man's BMW or Benz still leaves you a poor man.

Alas this is too rational - and luxury isn't a rational category.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19599

gets the point across

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