The Instagram test drive

Agency Network: 
January 2017

2017 Cadillac XT5 | The Instagram Test Drive


The first ever Instagram test drive: You tap. We drive. We gave Montreal the chance to test drive the 2017 Cadillac XT5 with only their device and a willingness to dare.

Experiential advertisment created by Red Lion, Canada for Cadillac, within the category: Automotive.

Advertising Agency: Red Lion, Canada
President / Chief Creative Officer: Matt Litzinger
Associate Creative Director: Pepe Bratanov
Senior Copywriter: Kyle Carpenter
Client Service Director: Kaitlin Doherty
Account Director: Andrea Friday
Account Supervisor: Wendy Richardson
Account Executive: Alyse Thompson
Account Coordinator: Greg Telford
Digital Strategy: Michael Ash
Producer: Meghan Cassidy
Production Company: The Field
Editorial: Rooster
Colourist: The Vanity
Audio: The Post Office

Comments (6)

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Highest Rated

CrackerJackFlash's picture
Activity Score 19599

Well done!

kleenex's picture
Activity Score 50128

interesting way to do brand awareness,.

CrackerJackFlash's picture
Activity Score 19599

Well done!

halaby87's picture
Activity Score 10142

a bit forced

Nurse Bell's picture
Nurse Bell
Activity Score 156

Offers nothing of real substance to people looking to buy a car, unless you got the token gift at the end.

metamikedotcom's picture
Activity Score 10

great use of instagram. well done!

Dzsoi's picture
Activity Score 8532

Watching at the case study, it does not look like fun.
Maybe it was.