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Published/Aired: 
March 2018

Description

Our Olympic athletes are held to a pretty high standard. But our Paralympic athletes set the standard. So why is it that the Paralympic uniforms don’t live up to these standards? You’ll often see athletes personally altering their standard uniform to meet their unique physical needs. Let’s celebrate the uniqueness of each Paralympic athlete and sponsor them along the way in hopes of encouraging the next wave of superheroes.

Experiential advertisement created by Miami Ad School, United States for Adidas, within the category: Fashion.

Advertising Agency: Miami Ad School, San Francisco, USA
Creative Directors: Miguel Gonzalez, Tu Phan
Art Director: Vicky David
Copywriter: Kevin Holden
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