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No one likes waiting

Published/Aired: 
July 2013
Bild Direct Ad -  No one likes waiting

Description

Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.

Insight:
In today's fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.

Idea:
We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can't wait a second. That's why Bild app brings you the latest news.

Direct advertisement created by Miami Ad School, Germany for Bild, within the category: Media.

Advertising School: Miami Ad School Europe
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner
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Highest Rated

Bob.C's picture

Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

monoliz's picture

i don't get. when you remove unsafely do you see exactly what's in the advertising, or some news?
anyway, confusing execution

monoliz
Activity Score 1304
stke's picture

Your execution loses impact when there are glaring typos. "wait"

stke
Activity Score 274
Copywriter
kleenex's picture

BLAH!!!

kleenex
Activity Score 51721
Web Designer/Developer
Bob.C's picture

Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)

Bob.C
Activity Score 1159
Copywriter at Convince Ltd |

= http://we-convince.com/ =

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