Description
Task: Bild, the famous German tabloid newspaper, wants its subscriber base to embrace its new app that delivers breaking news 24/7.
Insight:
In today's fast paced world, we are always in a hurry so we often forget to remove the USB Drive correctly.
Idea:
We give all our current subscribers this special USB drive: anytime it is not removed properly, instead of the usual warning notification, you get this contextually relevant pop-up message: We know you can't wait a second. That's why Bild app brings you the latest news.
Direct advertisement created by Miami Ad School, Germany for Bild, within the category: Media.
Art Director: Karoline Brandt
Copywriter: Babatunde Adebola
Tutors: Fabian Frese, Tillman Gossner
Highest Rated
Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)
i don't get. when you remove unsafely do you see exactly what's in the advertising, or some news?
anyway, confusing execution
Ignoring the typo, this only works if you do something very specific with a specific USB key, and I'm assuming it only works on a PC running Windows. An this is for a iOS/Android app? So the impact per Euro spent is ... (class dismissed)
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