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The Nude Noodle Doodle

Agency Network: 
Published/Aired: 
May 2013
Zero Scalp Direct Ad -  The Nude Noodle Doodle

Description

The large variety of hair-growth shampoos available in Japan is indicative of the large population of people concerned about thinning hair. Japanese law, however, prohibits any advertising in this category
that directly refers to product efficacy. We needed to find another delivery method to convey the efficacy of “Zero Scalp” hair-growth shampoo to its young target in an impactful and powerful way.

In stationery stores frequented by the target (salaried workers in their 30’s) we placed scribble pads that had an ad for the shampoo printed alongside cartoon heads of bald men across the paper. The stationery store customers were encouraged to test their pens on the pads by drawing hair on the bald heads … thereby simulating the efficacy of Zero Scalp themselves.

The unique ad captured the attention and interest of many people, due to the clever way it tapped into people’s natural desire to doodle. The Nude Noodle Doodle went viral on social media channels and
reached a great number of the target audience … all with no media cost!

Direct advertisement created by BBDO, Japan for Zero Scalp, within the category: Health.

Advertising Agency: BBDO J WEST, Fukuoka, Japan
Creative Director / Copywriter / Planner: Kairi Manabe
Designer: Daisuke Yamashita
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Highest Rated

Hung Thai's picture

Genius!

Hung Thai
Activity Score 418
Art Director |

Pollute your mind.

Owolawi's picture

Simply brilliant!

Owolawi
Activity Score 1534
Copywriter at DDB |

www.owolawi.com

kleenex's picture

I like/

kleenex
Activity Score 51126
Web Designer/Developer
Hung Thai's picture

Genius!

Hung Thai
Activity Score 418
Art Director |

Pollute your mind.

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