Y&R Touch is a specialist shopper-marketing agency that brings Brands to life, capturing the hearts and minds of consumers. By creating a CI that actually pops up in the in-store environment we allow marketers to physically en gage with the core company proposition and to be drawn into a world of choices. We believe a customer’s journey should be a constant interaction with a series of touch points, designed to bring Brands to life and stand out from the ordinary. The pop up folder engages the shopper marketer’s imagination, taking them into a unique world where their brand is brought to life, thereby capturing the consumers imagination.
Direct advertisment created by Y&R, South Africa for Y&R, within the category: Agency Self-Promo.
Executive Creative Directors: Liam Wielopolski
Creative Director: Brian Ferns
Art Directors / Designers: Tessa Gallon, Bianca Couto
Designers: Nthabiseng Lethoko, Amy Prinsloo, Rudy Leisegang
Copywriter: Hayley Redman
Illustrator: Sindiso Nyoni, Bradley Stapleton
Industrial Designer: Nicholas Collins
#FeelGoodFriday: SickKids Changes The Way We See Sick KidsRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
Would You Repeat What You Say Online To Someone's Face?Read More
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More