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The wedding proposal

Published/Aired: 
November 2011
XXXLUTZ Direct Ad -  The wedding proposal

Description

Direct advertisement created by Demner Merlicek & Bergmann, Austria for XXXLUTZ, within the category: House, Garden.

Advertising Agency: Demner, Merlicek & Bergmann, Austria
Account Supervisor: Andrea Kliment
Account Management: Siegfried Kaufmann, Magdalena Draeger
Creative Directors: Alistair Thompson, Rene Pichler
Art Director: Rene Pichler
Copywriter: Alistair Thompson
Junior AD / Graphic Designer: Lukas Hueter
Production: Stefanie Richard
Production external / Print: Handelsagentur Irnberger / Druckerei E. Gerspacher KG
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chuckieT's picture

They claim to have had a limited budget for this? This would cost so much per unit even using crappy fake jewelry.

chuckieT
Activity Score 680
Creative
tirthomitro's picture

this is the 21st century -- this is europe -- this also happens to be the age where live-in relationships are no longer surprising (forget "shocking") --
this involves a man & a woman living under the same roof -- with different surnames
therefore "They are not married???!!!!"
today, in india, 50% of the urban married women do not drop their surnames for various reasons.
that doesn't mean they are not married
the agency has to get its facts & operative methods right

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Milan Solanki's picture

this is a great idea..
silent lovers can gift this mug to their loved ones..if they are afraid to tell them directly, though this doesn't seem to be the use this mugs are made for..

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
andylefty's picture

Definitely different. Not sure how strong the relationship between ring and cup is. Cup is wedding gifts on the whole. Hmm okay sure.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Jexep's picture

I love this idea!!

Jexep
Activity Score 182
Planner at BrandBaker |

my marketing blog (Thai Language): http://jexep.net

JensH's picture

Good idea, but feels like scam.

JensH
Activity Score 111
ambareeshashirivaram's picture

ringa ringa. lovely.

ambareeshashirivaram
Activity Score 117
Art Director at Art Director at MuseComm / bangalore |

@

mariolakownacka's picture

i like the idea, and the mug;) where can i buy one?;))

mariolakownacka
Activity Score 30
leggard's picture

I like the idea too, it's tricky, it's stylish and classy, I love the design and the jewelry furniture endorsement. It's too late for me though, I've already proposed. Are there any items that might interest two newlyweds? I'd like to take a look on that.

leggard
Activity Score 2

bathroom cabinets and vanities that bring style to one's home

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