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Plant spikes

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March 2010
WWF Direct Ad -  Plant spikes

Description

Wunderman Sydney has created what is believed to be another world first initiative as part of this year’s Earth Hour campaign. ‘Plant Spikes’ follows last year’s multi award-winning augmented reality project ‘Earth in Your Hands’ that encouraged more than 35000 people to create a 3D Earth. The 2010 initiative has opened a new media channel aimed at businesses around the country. Plant Spikes is a low-budget environmentally friendly way to reach staff in office buildings and encourage them to get their businesses supporting Earth Hour. To penetrate offices and get maximum impact, Wunderman chose office greenery to carry this year’s Earth Hour message. Their solution was to create spikes that could be “planted” into office pot plants, distributed by plant hire companies during usual watering rounds. In what could be a world first, Wunderman and STI Lilyfield developed a new ink containing natural plant fertiliser that is

Direct advertisement created by Wunderman, Australia for WWF, within the category: Public Interest, NGO.

Advertising Agency: Wunderman, Australia
Writer: Theodora Gerakiteys
Art Director: Paolo Meucci
Creative Director: Matt Batten
Production Manager: Paul Hayes
Printer: Sti Lilyfield
Distributor: Tpr Group
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Adaddicted's picture

nature speaks... good one!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

sintra's picture

organic and to the point

sintra
Activity Score 699
Administrative
everartz's picture

interesting thou...

everartz
Activity Score 7613
Art Director |

| everartz |

xcreativity's picture

love it

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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Brain-Art's picture

Like it

Brain-Art
Activity Score 1101
Graphic Designer
Prime83's picture

This idea pleases me greatly.

Prime83
Activity Score 497
Creative Director at Huella Publicidad
silvi's picture

I want to help you poor little plant!

silvi
Activity Score 4172
Copywriter
Phil Lestino's picture

good

Phil Lestino
Activity Score 1684
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