Darth Fladder

Agency Network: 
March 2009

Direct advertisment created by Germaine, Belgium for WWF, within the category: Public Interest, NGO.

Advertising Agency: Germaine Brussels, Belgium
Creative Director: Dirk Domen
Creatives: Jef Boes, Pieter Claeys
Photographer: Evert Thiry

Comments (22)

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Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Love it.
What a fantastic direct mail/post card idea to promote this now-annual event. Remember those all-black Earth Hour ads and posters from last year? This is so much more fun and conceptual stuff. This card actually makes me want to get on their mailing list. And that's a huge compliment from me!

Will I turn off all the lights around me for one hour on that night?

Now that's an entirely different discussion...

i_i's picture
Activity Score 229


Guest's picture

probably because you are stupid

Guest's picture

så dum. ja du er!

jackmancer2017's picture
Activity Score 6992

How did they get George Lucas to aprove this? omg well it's for the sake of nature

TRICKY's picture
Activity Score 3794

borrowed interest

The man who stops advertising to save money is like the man who stops the clock to save time

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

I actually don't mind it in this case. Lord Vader character can be taken into various other aspects of the campaign (if they have the budget for it) and become more of an integrated centerpiece for the whole event. I just love the simplicity of the message here and the perfect "vehicle" to deliver it.

Arun Shyamala Kumar's picture
Arun Shyamala Kumar
Activity Score 26

bugger all photography and post

Darth Fladder's picture
Darth Fladder
Activity Score 2

Visit my Blog with additional photos of me saving the planet !

or go to and sign up now !

camilorendon's picture
Activity Score 13

I like it!!

Guest's picture

I'm curious to know whether they got the permission of Leo Burnett's to use the Earth Hour brand...

Guest's picture

It's not a scam. Germaine has the account of wwf in Belgium....

Blair Semenoff's picture
Blair Semenoff
Activity Score 651

Really good!!

Guest's picture

Badly explained on this board but a nice idea nonetheless.

Guest's picture

good thinking jenkins!

Guest's picture

look this link, i remembered this idea time ago


Guest's picture


deepside's picture
Activity Score 177

very good concept,funny!but the visual isn't really explain clearly

Guest's picture

hey im new to all of this
i know it main simple but i have an essay i need to write on this and im struggling
can anyone please tell me what is..
1. the purpose of ad
2. target audience *if anyy- sex,age, income, lifestlye etc
3. what techniques are used eg symbolism, lighting, colour, background, writen codes, technical codes, symbolic codes um, stereotypes, camera angle, clothing, body language
4. is there like prior knowledge needed (like i think that means the ads more effective if we know who darth vader is)
my essay question is "analyse the techniques used to influence the target audience of the advertisement".
help would be greatly appreciated.
if they could either jus comment it or email directly to

JAG's picture
Activity Score 166

Boring. Silly.

Olafski001's picture
Activity Score 1193

nice one guys

Guest's picture

cannes cannes cannes !