Calendar 2010 WWB

Agency Network: 
December 2009

Direct advertisment created by Futura, Macedonia for World Wide Bakery, within the category: Food.

Advertising Agency: Futura2/2 , Skopje , Macedonia
Creative Director: Filip Unkovski
Art Director: Milan Stojanov
Photographer: Filip Kondovski

Comments (31)

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tirthomitro's picture
Activity Score 2758


they showed me a picture & i laughed
dignity has never been photographed

clayology com's picture
clayology com
Activity Score 245


Ads u create needs Attention!!

funky_frogii's picture
Activity Score 2538

very smart

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Bhavik's picture
Activity Score 13

Nice - its all in the box - not need to go out of the box... cool

mikeelrapido's picture
Activity Score 1929

Great for a funny gift.


slowrider's picture
Activity Score 648

it doesn`t work in that way - like shown in the middle picture - the types would be upside down

one should not take life so seriously - as one will not come out of it alive.

jackmancer2017's picture

Yeah wouldn't the figures need to be mirrored to make a non-mirrored image?

Nice idea though, I wouldn't trash it but try out to make a pizza with numbers accross it ^^

sirvan's picture
Activity Score 29860

Fake. And pretty dumb, actually.


"I love some things, and don't love some other things."

Guest's picture

While u give remarks or comments, they r working, so first appreciate and then try to make something better.

marcel7's picture
Activity Score 996

Fake, fake, fake!!!

oshe's picture
Activity Score 852

good photshop, good idea, but no one could see the types would be upside down

un78's picture
Activity Score 17

Guys ….this is a new years gift, with a very cool idea, nobody expects their clients to make a calendar bread and stick it on their wall !!! Comments about it being fake are completely lame and off topic here....anyway, the idea is great..

sirvan's picture
Activity Score 29860

Lame and off-topic? Really? Did you happen to notice that the letters and numbers on the rolling pin don't match the impressions on the dough?

Let me guess, you did this lame scam?


"I love some things, and don't love some other things."

kurtberengeiger's picture
Activity Score 7323

Without knowing the target audience, I lean towards agreeing with un78 here...
If I received one of these, I would "read" the rolling pin and just keep it on my desk... The chances of me actually using it are next to nil.
But I agree that the botched flipped photo doesn't help get the idea across in any way at all.

Yorch19's picture
Activity Score 48

Really Cool! Great idea

"Imagination is more important than knowledge"

morse's picture
Activity Score 18024

It's cool, but I think they flipped the images of the wood piece.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Lion's picture
The Lion
Activity Score 122

If this is real, it has a good chance of winning a metal.

Tommy G.'s picture
Tommy G.
Activity Score 897

I love it

headoffice Communication's picture
headoffice Comm...
Activity Score 196

wow its very creative

mycidea's picture
Activity Score 90

wrong side characters.
but the idea is really cool and funny. i like to try it when i make some Chinese food like "jiao zi" or "shao bing".

silvi's picture
Activity Score 4172

Smart, but expensive.

rolling.stone's picture
Activity Score 2741

and fake too in this case


~ Quite obviously, I have gathered no moss ! ~

Gorjanin's picture
Activity Score 10


thenewguy's picture
Activity Score 127

I have to agree with sirvan here. It's not the fakeness or the fact that it's technically incorrect (you'd need the letters numbers to be inverted for the image to come out on the dough, blah, blah..).. but, what this gains in the "cute/neat" column, it loses in the "completely impractical as something that is actually supposed to be used" column. Say someone buys this for me. Great. Now I have to make dough, use this thing, and then.. what? Keep the piece of baked dough around for 365 days so I can enjoy the novelty of this great.. uh.. thing? I'll use this maybe once before it goes into the drawer of cooking utensils I continually neglect in favor of Starbucks.

Let's be real here guys. Impractical is great for ideas. Let's go skydiving without parachutes and see if we can fly. Great as an idea. In reality, not so sweet.

Oh, and one more thing to those of you who bake. Rolling pins are made to be rolled over dough NUMEROUS times .Which, in this case, would amount to about 3000 years worth of calendars mashed into the dough.

Again, let's be real. I see the concept. I like it. It needs revision.

Kateter's picture
Activity Score 2029

great idea gone totally lame cause of lack of thinking.

anyway, the team has couple of months to fix it and than it could win big.
the "exoticness" (I know, I know) of the country could play a major role as well.

sarvagya's picture
Activity Score 77

cool n a gr8 idea!!!


Jonathan Patterson's picture
Jonathan Patterson
Activity Score 9

Clever and inspiring.

adgoddess's picture
Activity Score 369

Nice idea, not even worth producing.

Guest's picture

Worth producing???? What for? There is no practical use.

Guest's picture

congratulations for the first prize on NYF ...... keep going....

Gorjanin's picture
Activity Score 10

Some say lame, some say good, some say Beautiful and some say blah, blah, blah... everything that is made with an art direction like this is VERY GOOD! By the way congrats on the 1st prize on NYF.