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Self-Help Books, Marriage

Agency Network: 
Published/Aired: 
June 2012
Description: 

Publicis Spain has developed a local action of PLV for Wonderbra, the famous brand of bras DBApparel. For this they have created a self-help book focused in different aspects of life: Relationships, professional careers, and, of course seduction techniques. The content of the books surely keeps the promises of the covers. Because even though they are perfect books on the outside, even with pages you can touch, when opening the cover a Wonderbra box is discovered inside. The book stands have been placed in bookstores and in shopping centers.

Direct advertisment created by Publicis, Spain for Wonderbra, within the category: Fashion.

Advertising Agency: Publicis, Spain
International Creative Director: Erik Vervroegen
General Creative Director: Alexandre Okada
Creative Director: Rafael Santamarina
Creatives: Arturo Sanía, Esteban Franco
Account Director: Charles Georges Picot

Comments (5)

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Thomas Ferdinand's picture
Thomas Ferdinand
Activity Score 86

Good

dmbdesign's picture
dmbdesign
Activity Score 17

I love it!!

kleenex's picture
kleenex
Activity Score 50490

love it...

raulbanderas's picture
raulbanderas
Activity Score 357

nice

Mia31's picture
Mia31
Activity Score 27

Smart... I'm tired of the same famous "almost-naked" model type of ad...

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