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Self-Help Books, Glamour

Campaign
Agency Network: 
Published/Aired: 
June 2012

Description

Publicis Spain has developed a local action of PLV for Wonderbra, the famous brand of bras DBApparel. For this they have created a self-help book focused in different aspects of life: Relationships, professional careers, and, of course seduction techniques. The content of the books surely keeps the promises of the covers. Because even though they are perfect books on the outside, even with pages you can touch, when opening the cover a Wonderbra box is discovered inside. The book stands have been placed in bookstores and in shopping centers.

Direct advertisement created by Publicis, Spain for Wonderbra, within the category: Fashion.

Advertising Agency: Publicis, Spain
International Creative Director: Erik Vervroegen
General Creative Director: Alexandre Okada
Creative Director: Rafael Santamarina
Creatives: Arturo Sanía, Esteban Franco
Account Director: Charles Georges Picot
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Jeelish's picture

Hahhhaah!
Love the concept.

Jeelish
Activity Score 52
Copywriter at Mumbai
Mia31's picture

Yeah... at least one idea for bra without a famous model or a guy doing something absurd for a irresistible girl...

Mia31
Activity Score 27
Other at Fashion designer and owner of the brazilian brand "Lia Souza"
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