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Calendar

Agency Network: 
Published/Aired: 
December 2008
Voskhod Direct Ad -  Calendar

Description

Failsafe calendar – a wall interactive project which looks like a big all-prize lottery ticket. Behind each of 365 scratch panels one can find jokes, recommendations, funny pictures, riddles and quizzes, internet links as well as thoughts about life, friendship and love. What’s more, it is meaningful, for it is connected to a certain historical moment of the date. And behind some panels there are surprises and presents received from clients of advertising agency “Voskhod”. To make the scratching easier the calendar includes a free new 5-kopeck coin attached to magnetic tape.

Direct advertisement created by Voskhod, Russia for Voskhod, within the category: Agency Self-Promo.

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Highest Rated

Primachenko's picture

Usually you look at calendar once or twice in month - just to check the date or turn the page. We wanted to make calendar with every-day contact. That was the idea.

Again - sorry for my English. I don't practice a lot :)

Primachenko
Activity Score 53
Voskhod
dsklan's picture

will win 5 kopecks at cannes!!!

dsklan
Activity Score 1926
Art Director at homeshop
NastyJester's picture

It seems like the kind of thing I'd put on my wall, but I have just one question... what is it actually selling?

NastyJester
Activity Score 740
Copywriter
Primachenko's picture

It is selling the technology of creative calendar (after it was made over 10 clients asked us to make their calendar with same technology), Voskhod agency and some of our client's products (when you scratch some panels you can actually win something from our clients).

Sorry for my English :)

Primachenko
Activity Score 53
Voskhod
NastyJester's picture

Oh, I see... it's a self-publicity piece. I love it. It's fun, clever, and clients are sure to have this on their walls where it's a constant reminder of your company.

NastyJester
Activity Score 740
Copywriter
Primachenko's picture

Usually you look at calendar once or twice in month - just to check the date or turn the page. We wanted to make calendar with every-day contact. That was the idea.

Again - sorry for my English. I don't practice a lot :)

Primachenko
Activity Score 53
Voskhod
Guest's picture

it's selling Voskhod! Brilliant idea!!!

Guest
Guest's picture

finally something "out of box"

great work Voskhod team ;)

Guest
Reaktiv's picture

I have such. Every day holiday!

Reaktiv
Activity Score 6
Reaktiv
Guest's picture

It's not just great idea - it's absolutely PERFECT! Too bad it's in Russian, i can't understand some of jokes. But idea is !!!!!

Guest
Guest's picture

This would be a great idea for a calendar from the Lottery.

Guest
Guest's picture

Fantastic idea, great way to keep your brand relevant EVERY SINGLE DAY. 10/10, this is what B2B marketing is all about.

Guest
Guest's picture

You guys should sell these in stores, you'd make a KILLING. What's the variable unit cost like (can you give a range)? Just curious how much it costs to print one of these..

Guest
Primachenko's picture

It's about 15$. Not much :) We've sold few.

Primachenko
Activity Score 53
Voskhod
Guest's picture

Its wonderful!!!!its very creative.

Guest
Guest's picture

Russia is really Zer Gut! :)

Guest
Guest's picture

I think this calendar actually can win at Cannes. Very very nice job! Congratulations and good luck!
(You know, i really started to like Russian creative)

Guest
JAG's picture

What fun!

JAG
Activity Score 166
Web design
louie_wang's picture

great!very nice!

louie_wang
Activity Score 160
Art director in linksus,china /Central Artistic university
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