Agency Network: 
September 2009
VfL Wolfsburg Direct Ad -  Note


2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the “Champions Collection” merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently “holding” the German championship title. The result: nationwide attention, an increase in sales and some very proud fans.

Direct advertisement created by deepblue sports, Germany for VfL Wolfsburg, within the category: Recreation, Leisure.

Advertising Agency: deepblue sports, Hamburg, Germany
Creative Director: Oliver Drost
Art Directors: Oliver Reichwald, Karsten Bruns
Copywriter: Caspar Domizlaff
Photographer: Nina Stiller
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john.lighttern's picture

Boring and the photo does not work with the hand's position.

Activity Score 216
Andrea Afeltra's picture

Ooooooooooold idea.

Andrea Afeltra
Activity Score 96
Art Director
Gistroff's picture

I guess there is a merit in this idea: to salute to the fans for their support, passion etc. In a sense they are also the bearers of the trophy.

Activity Score 13
lucdesaulniers's picture

Very very overdone concept.

Activity Score 1145
braindance's picture

only thing I like is the bag design

Activity Score 36
rolling.stone's picture

good from ambient point of view

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

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