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Agency Network: 
Published/Aired: 
October 2009
Unicef Direct Ad -  Fax

Description

Direct advertisement created by Otredad, Ecuador for Unicef, within the category: Public Interest, NGO.

Caption

My mom told me that you are my father.

Advertising Agency: Otredad Ecuador
Creative Director / Copywriter: Daniel Aramayo
Art Director: David Carrillo
Production Coordinator: Ramiro Cañas
Media Strategist: Alonso Cañas
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Highest Rated

vidya.shankaran's picture

hmmmm a person could feel threatened on receiving a fax that has some child's scrawling saying he is his real father...

"older sister scheme" too seems to have a flaw.. the mother of the child would be the mother of the person addressed. so either ways the female recipient would think its a sham

not sure of the target audience actually bought this... 5 stars for the effort

vidya.shankaran
Activity Score 724
Creative Zelda's picture

Briliant!

Creative Zelda
Activity Score 57
vidya.shankaran's picture

hmmmm a person could feel threatened on receiving a fax that has some child's scrawling saying he is his real father...

"older sister scheme" too seems to have a flaw.. the mother of the child would be the mother of the person addressed. so either ways the female recipient would think its a sham

not sure of the target audience actually bought this... 5 stars for the effort

vidya.shankaran
Activity Score 724
morse's picture

Effective, but surely will make certain people angry.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

binunk's picture

Excellent idea!!! congratzz

binunk
Activity Score 216
Graphic Designer at Art Director
jackmancer2017's picture

I think this qualifies for the word 'spam'

They started to attack fax machines as well now!

jackmancer2017
lucdesaulniers's picture

Agree with the above. I bear the cost of their ad (using my machine and my paper). SPAM

lucdesaulniers
Activity Score 1145
nn69's picture

Me pareció siempre una buena idea, felicitaciones por ejecutarla Daniel......suerte en donde la inscribas.

nn69
Activity Score 3
Creative Director
silvi's picture

Arriesgado, pero efectivo.

silvi
Activity Score 4172
Copywriter
paumarques's picture

una idea brillant! felicitats!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

kripaakar's picture

stunning concept!!!! stuns the audience, gets the work done. but this strategy would surely irate the receiver, which would be smothered once they make a foot-fall by calling but the point is how to keep this going. we need regular donations isn't it?

kripaakar
Activity Score 522
Administrative
cef's picture

not a good idea. its like spam. waste of paper...

cef
Activity Score 547
Copywriter
cef's picture

not a good idea. its like spam. waste of paper...

cef
Activity Score 547
Copywriter
rolling.stone's picture

Hatsoff !

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Javier Ramírez's picture

Muy buena...

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Ramirodavila's picture

excelent daniel!!!!!

Ramirodavila
Activity Score 23
Copywriter at D' Souza Publicidad
Hiperion's picture

Muy muy arriesgada...para aquellos que no sepan donde la han metido.
Para el resto de los mortales es un campañón.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
javierfma's picture

Bien jugado.

javierfma
Activity Score 62
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