The Creative Grind

Agency Network: 
March 2013

To promote one of our favourite photographers, Tyler Gray, as the go-to photographer for advertising creatives, we sent them premium bags of coffee, photographed by him. Each bag was tailored to the individual that would receive it. The messaging was clear-cut and no-nonsense—this was a gift from a photographer who truly understands the advertising creatives’ daily grind.

Direct advertisment created by Red Lion, Canada for Tyler Gray Photography, within the category: Professional Services.

Advertising Agency: Red Lion, Toronto, Canada
Creative Director: Brett Channer
Art Director: Anand Iyer
Copywriter: Dave Pigeon
Photographer: Tyler Gray

Comments (5)

Log in or register to post comments
kleenex's picture
Activity Score 50582

I like the font work, but the rest of the package does not work for me at all.

yfc2012's picture
Activity Score 60

good idea

Klara K.'s picture
Klara K.
Activity Score 3343

Fun idea and good insight.

Nurse Bell's picture
Nurse Bell
Activity Score 156

Not good.

jdouglan's picture
Activity Score 12

Neither good nor bad idea