Agency Network: 
November 2009

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn't that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message "Prison Break returns 19th Nov TV3".

Advertising Agency: Colenso BBDO, Auckland, NewZealand

Direct advertisment created by BBDO, New Zealand for TV3, within the category: Media.

Prison Break returns 19th Nov.

Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

Comments (12)

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Guest's picture

old idea

Guest's picture

Not sure what taste it will leave in the mouth. Otherwise it's a good idea. As good as the ice-cream idea for some toothpaste.

chocolate1362003's picture
Activity Score 7

ya, the same idea: i had watched before, but this one is boring! :(

jackmancer2017's picture
Activity Score 6992

Not sure if I'd still eat that cake...

opposite of u's picture
opposite of u
Activity Score 301

i would press charges for that, that's for sure....

Aphex's picture
Activity Score 264


"Si eres buen copy, presiona alt + F4"

Aphex's picture
Activity Score 264


"Si eres buen copy, presiona alt + F4"

silvi's picture
Activity Score 4172

Good. Funny. Creative. Effective.

kylestebbins's picture
Activity Score 77

fun to talk about, unrealistic to achieve.

rolling.stone's picture
Activity Score 2741

Idea is ok although pretty matching with colgate one

cant say how easy its real execution would be


~ Quite obviously, I have gathered no moss ! ~

Megalof's picture
Activity Score 54

I think this is a great idea, and i don't know where you see the similarity with colgate besides it's anything inside anything.
Maybe i wouldn't eat the cake but i'd appreciate the creative here.
The old trick of the lime inside the cake works perfectly here.