Cone of light

Agency Network: 
May 2010

To raise awareness for the design luminaire TRILUX Torso we created a directmail that shows the product in a surprising way. When the receiver opens the mailing the envelope itself becomes the light cone of the design lamp.

Direct advertisment created by Serviceplan, Germany for Trilux, within the category: Electronics, Technology.

Let your room shine in a perfect light.
With the TRILUX Torso. For more information about TRILUX products visit

Advertising Agency: Serviceplan Sales, Hamburg, Germany
Creative Directors: Alex Schill, Peter Harasim, Harald Gasper
Art Director: Michael Wilk
Copywriter: Marc Vosshall
Account manager: Julia Barth

Comments (7)

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writersblog's picture
Activity Score 553

Please illuminate us a bit more why it's so perfect.

joelapompe's picture
Activity Score 3853

I'm not sure but I think I've seen it before...

Lazarus's picture
Activity Score 1536

Not brilliant. The light and the idea.

mmackinven's picture
Activity Score 1608

I think it's pretty neat, gets the idea across nicely.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

While it's a good looking execution, the wow factor is subdued.

Write a wise saying and your name will live forever – Anonymous.

sintra's picture
Activity Score 699

not illuminating

CuriousPencil's picture
Activity Score 4225

Does it come with specific instructions "do not open with a paper knife/letter opener"?