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The No! Specs

Agency Network: 
Published/Aired: 
October 2017

The No! Specs™ - Case Study

Description: 

To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.

Advertising Agency: Micro Maniac, Hamilton, Ontario, Canada
Art Director: Michael Romaniuk
Copywriter: Patrick Godin

Comments (2)

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Highest Rated

kleenex's picture
kleenex
Activity Score 50200

I will take one.

kleenex's picture
kleenex
Activity Score 50200

I will take one.

ThatAwkwardWriter's picture
ThatAwkwardWriter
Activity Score 27

So you paid to make spec work to get a job?

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